Vodafone New Zealand has been very impressive with the following ad. They have recreated the 1812 Overture from Tchaikovsky using nothing but mobile phones and their ringtones. A lot of patience was needed to assemble the 1,000 mobile devices onto vertical panels in a precise order.
Triggered by an automated SMS-sending system, each and every mobile phone saw its screen switch on along with the ringtone, transforming what looked like an underground black market store into a light & sound masterpiece. Enjoy the advertisement below, as well as the making-of in two parts down under.